Kazakhstan International Equipment, Ingredients & Technologies for Pharmaceutical Industry Exhibition

Feedback from participants KIHE \ PHARMATECH KAZAKHSTAN 2025

Natalya Loktina, Deputy Director, Adamant Group LLP

We represent Adamant Group. We have been present in the Republic of Kazakhstan since 2004. We offer products for various applications, which is used in sanatorium and resort treatments, as well as by public and private medical institutions. These include such fields like physiotherapy, rehabilitation, and diagnostics. This means some of the core areas of medical equipment. This is our fifth exhibition. I can say that the exhibition is expanding. Each year, I see more participants, new faces, and new companies, which indicates that this market has not yet reached its peak and will continue to grow. The audience is diverse, including private businesses, private medical centers, doctors directly interacting with patients in both private and public clinics, and even representatives of legislative bodies showing interest in new products entering the market of Kazakhstan, likely to be used for treating Kazakhstan’s residents. Such exhibitions are necessary because they showcase products that people can see and try in person. Many people like to touch the equipment. There’s even a common phrase: “Can I touch your device?” I believe these moments facilitate development. I hope this will continue to grow in Kazakhstan. We may participate in next year’s exhibition and hope to receive an invitation.


Zhaslan Bektasov, Sales Department Head, 4Clinic

This is our fourth year participating in the exhibition. The impressions are wonderful. The organization is top-notch. Thank you for the opportunity to showcase our company at such an event. We have a highly specialized profile. We focus solely on physiotherapy and rehabilitation, not a broad range of products. About 25% of the attendees were our target audience, and there was significant interest. We’ll continue negotiations and expect to gain some benefits from this event. We are your regular clients, so we’ll definitely participate next year.


Zhansaya Kamasheva, Sales Manager, UMC Kazakhstan

This is our company’s first year participating in the exhibition, but despite that, we’re thrilled. The exhibition was held on a grand scale, leaving us with very positive impressions. Our company and employees are delighted that our products attracted significant interest. We strongly hope that we will further work and cooperate with the companies at the international level. We are confident that such platforms have a very positive impact on the development of the medical industry. We hope there will be more exhibitions, conferences, and congresses like this, and we aim to participate in each one. We exchanged contacts with many companies that showed interest in us, which we’re thrilled about. We hope they will continue to work with us, and will potentially conclude long-term contracts. Our company will participate in next year’s exhibition as well.


Keshri Harsh, Executive Director, SRB Medzone

This is our first time participating in the KIHE exhibition. It was a pleasure and an honor to be here, and it didn’t feel like our first time at all. Our target audience is ophthalmologists, as well as neurologists, since we offer products for infusion therapy. In ophthalmology, we present intraocular lenses and ophthalmic blades, which are registered in Kazakhstan. Our representatives here actively engage with doctors, playing a key role in promoting our products. Platforms like this are undoubtedly important and necessary for the industry, as they provide an opportunity for specialists from around the world to connect with medical professionals not only from Kazakhstan but also from across the CIS. This facilitates easy contact-building and product promotion, as well as showcasing the latest global innovations. We signed several agreements, including for intraocular lenses, ophthalmic solutions, surgical suture materials, and ophthalmic blades. We’re very optimistic and plan to participate next year. Moreover, we plan to expand our stand space, as the response was phenomenal.


Darya Ilyashchenko, Manager, Variteks

This is our fourth time participating in the exhibition. The impressions are very positive — the event is large-scale, with many companies represented. It’s especially exciting to be part of the 30th anniversary Kazakhstan International Exhibition. Our target audience was 100% represented, showing great interest in our products. Some companies we couldn’t reach before approached us themselves here. Our main visitors were clinics, rehabilitation centers, pharmacies, and pharmacy chains. These were exactly those contacts we wanted to establish, and we succeeded. We believe such platforms greatly contribute to industry development: you can showcase product samples, hold meetings, answer questions, and establish personal connections, which is truly convenient and effective. We exchanged contacts and business cards with many potential clients. We hope this will lead to certain contracts and long-term cooperation. We are considering participating in the next exhibition — more likely yes than no.


Mukhtar Bekzhanov, Brand Manager, Life Medical Solutions LLP

This is our second time participating in the KIHE exhibition, and we can confidently say that the level of organization and audience quality remain high. This platform provides an excellent opportunity to establish business contacts, present products, and strengthen market positions. This year, we saw significant interest in our solutions from our target audience — representatives of medical institutions, clinics, pharmacy chains, and distributors. We held many productive meetings, exchanged contacts, and outlined promising areas for cooperation. We participate every year and have already booked a stand for the next year.


Feedback from participants PHARMATECH KAZAKHSTAN 2022/ Astana Zdorovie 2021


Anastasia Zyukova, Marketing Manager of ADHARA LLP

I have very good impressions of the participation in the exhibition. We liked the stands very much, even on the first day people were so active, we found many interesting contacts. We are very pleased that many people know our company. Our target audience came directly to the Astana Zdorovie exhibition. Of course we didn't sign any contracts here, but we exchanged contacts by agreement, and I hope that there will be a lot of good results. This is the first time we are exhibiting in the healthcare industry. In fact, the pandemic has greatly affected all areas of human activity, our company is also subject to all existing restrictions. Everyone was very tired, did not participate in any offline events, missed the live communication. The online format is good, of course, but it's important to get a feel for people. To summarize, I would like to say that we are very satisfied with the organization of the exhibition, and all our expectations were fully met.


Baira Berman, Director of BTL Kazakhstan LLP

I would like to thank the organizing company, because we missed the live events. Against the background that we missed and experienced a certain feeling of stagnation, the impressions of participation were the most positive. Thanks to Iteca for finally going offline, and I really hope there will be more events of this kind from now on. We met our target audience, in terms of its quality all very well, only industry experts came. But the number was definitely affected by the Covid restrictions. We've noticed that there are a lot of public health clinics here, doctors come up, take an interest, and that's very encouraging. We have the kind of equipment that you don't spontaneously buy. Here's hoping that the contacts we've made here will bear fruit. We have been on the Kazakhstani market since 2008, and every year we take part in the exhibition, and we will definitely be coming in 2022!


Arsen Nasyrkhanov, Roche Company

I have only positive impressions of participation, the exhibition is very interesting. Most importantly, I liked the fact that the approach here is comprehensive, that is formed its own platform, where representatives of B2B and G2B meet. Government agencies separately hold meetings, the state is very open. In parallel, discussions are held on current topics, in which we have a great interest. The Astana Zdorovie exhibition is very lively, there are a lot of visitors, a lot of questions, we are very happy. Our target audience, as such, is patients. But the theme of the exhibition is aimed at another part. But in general, a lot of people come up, are interested, specifically distributors and business representatives. We, as a big company that is expected to do something innovative, introduced a lot of new products. We have built agreements with government agencies here, and fruitful meetings have been held. We are participating in the exhibition for the first time, but we are already planning to participate next year. We really missed such events, so we decided to participate in the exhibition. The efficiency in any case from participation will be excellent, people were able to meet face to face with their colleagues and talk about themselves.


Margarita Ishutkina, Project Manager of Innovative Business Group LLC, Novosibirsk

I have only positive and pleasant impressions from the exhibition. Kazakhstan is a long-standing partner of the Novosibirsk region, we are in the lead in terms of trade turnover between our region and the Republic of Kazakhstan. They are always nice people, nice partners who are very constructive. In my opinion, the target audience of the exhibition meets our needs. We have done everything to ensure that our target audience, our potential partners come to the exhibition. We were able to clearly present our products and discuss further cooperation. I think we will participate in the exhibitions in Almaty and Nur-Sultan next year. The pandemic, of course, has affected everyone, but there are also positive aspects. We have not traveled anywhere for a long time, during this time we have accumulated developments, what we want to offer to other markets, in particular to the market of Kazakhstan.


Yuliya Anokhina, Commercial Director of Ordamed

We have been waiting for the exhibition for a long time, because the pandemic has had a strong effect on the entire health care system. The impressions from the participation are very good, excellent exhibitors are represented. This year we presented the Kazakh production, which was established in 2021. Of course, we have met our target audience, and the chief doctors and leading specialists continue to approach us. The Minister of Healthcare and the Deputy Minister of Healthcare visited our stand yesterday. There were several pre-agreements for the purchase of medical equipment, and we also received several partnership offers from Russian manufacturers. We are taking part in the exhibition for the third time, we plan to participate further, we have already talked to the organizers and have chosen a place for next year. The pandemic influenced our decision to participate. After all, this is the impetus for medium-sized businesses that deal in medical equipment to make new connections and apply new technologies. The pandemic, despite its consequences and severity, was an impetus for us to be not only a distributor, but also a producer. We are proud of it.


Mikhail Matkovsky, Sales Director of MK Thermo-Kont

I have only positive impressions from the Astana Zdorovie exhibition. We are participating for the first time, and we have already realized that there is a big interesting market here that needs to be mastered. We are very glad to be here today. I'd say there are a lot of specialists who come here for profile questions, but there are also those who are hearing about our products for the first time. There have been no contracts yet, but agreements have definitely emerged. Despite the pandemic, we were more influenced by the desire to be present in the Kazakhstan market. We are in the business of making thermal containers, which is cold chain control, vaccine delivery for each of us. We help save lives.